Here’s more evidence that health promotion programs pay for themselves –
Over the last two years, one business in five has seen significant improvement in employees’ health status – and started to stabilize their costs – according to one study.
Among firms noting improvement, nearly two-thirds (64%) feature health promotion programs offering incentives for healthier lifestyles.
Here are three twists on traditional incentives that’re getting good results –
1. Wellness coach outreach
A lot of firms require workers to work with a personal wellness coach for get a discount on monthly premiums or earn cash incentives.
The most common set-up – on a regular basis, the employee must set up appointments with and report to (either over the phone or face to face) his or her wellness Coach.
But experience has shown there’s often a high dropout rate.
Individuals get off to a great start – and they’re enthusiastic about the incentive – but once they realize there’s some effort involved, they lose interest.
The good news – Firms have found a simple-to-arrange alternative that keeps individuals on the right track. Rather than requiring staff members to contact the wellness Coach, a growing number of companies require participants to take calls from the wellness Coach.
Potential result – Fewer folks fall off the wagon. There’s no outreach effort involved, and the wellness coach keeps individuals accountable.
2. Nutritional education/therapy
A newer – and cost-effective – feature in the battle against staff member obesity – offering an staff member nutrition-education program administered by a expert nutritionist.
Just 11% of companies – 18% of big businesss and 7.5% of small to medium ones – have such wellness programs, as reported by SHRM’s most recent benefits survey.
Even fewer offer (via their EAPs) nutritional therapy for people with eating disorders. But available data on these wellness programs shows they ordinarily pay for themselves.
The stronger the firm’s emphasis on teaching healthy eating, the faster and more dramatic the reduction in major health claims.
Common plan features – lunch and learns featuring healthy food choices, giving out nutrition-linked gift cards and extending obesity-prevention incentives to individuals ’s family members.
3. Assertive use of tobacco cessation
A small, but quickly growing number of corporations are taking more assertive measures to avoid the costs associated with workforce who smoke.
The step could be broken down into three levels of aggressiveness and potential risk/reward.
Level one – the company installs a health promotion program in which non-tobacco use workers and those who commit to maintaining a healthful weight receive financial incentives that lower their share of monthly premiums.
Level two – the employer disqualifies job candidates who smoke from hiring consideration. Alternatively, some firms require health risks assessments as a condition of being hired.
Level three – the company docks pay or fires workers who fail to control their lifestyle-related health risks.
Example – Clarian Health made news last fall for sending notice to staff members that as of Jan. 1, 2009, individuals who smoke or chew tobacco would start be charged $5 per paycheck.
Are these strategies legal? at level one, the answer is a certified yes. HIPAAs non-discrimination rules permit such incentives within limits.
In a nutshell, it’s legal to reward employees who quit smoking but illegal to punish those who attempt and fail. When an staff member tries but fails to quit smoking, you’re still legally obligated to give them another shot next year.
In addition keep in mindthat, by law, the size of the reward or penalty under your wellness program can’t exceed 20% of the sum cost of coverage.
At levels two and three, it remains to be seen if such policies would hold up in court. Proceed with caution.