Posted by Company Wellness | Posted in Company Wellness, Wellness Programs | Posted on 14-11-2010
When it comes to wellness programs, it could be tough to get past all the hype. Here is how to avoid the three most common traps companys fall into.
Trap #1. The “one-size-fits-all” approach
For good reason, your organization does not simply copy other firms’ 401(k) plans or compensation designs. Yet, all too often, firms adopt ill-fitting wellness programs based on things that have worked elsewhere.
Your CFO might have seen data on the cost savings other employers have achieved via certain wellness incentives. Or an old peer of your CEO swears by the wellness program at his or her own firm.
In response, the top brass pushes for a copycat wellness program – for instance, offering smoking cessation incentives.
That could be a good idea, if use of tobacco-related diseases are a key driver of your company’s medical costs. But how can you be sure? is it good enough to have your staff undergo a health risk appraisal?
Normally, the answer is no.
Health risk appraisals are a great beginning place, but it’s often a mistake to stop there. The assessments help you get a feel for what your employees’ baseline physical problems are before you attempt to design a wellness program around them.
This creates rough outlines of what your wellness program goals must be and where to target employee programs. If you want the maximum bang for your wellness buck, you’ll have to dig a little deeper for information. Key places to look –
your organization’s medical-claims breakdown for the last three years
prescription-drug claims
employee absence information
employee assistance program (EAP) use
disability claims, and
staff member demographics (workers’ ethnic, gender, age and dependent coverage status points to greater – and lesser – health risks associated with each category).
Trap #2. Leaving the wellness program on autopilot
A lot of health promotion programs often get off to a good start and then fizzle out. Companys are left wondering what went wrong. Their mistake – They failed to revisit the health promotion program on an ongoing basis – at least every other year.
Why it’s critical – Your cost-drivers can easily shift as personnel come and go from the organization.
Example – This year, emphysema and other smoking diseases may be your largest cost driver. But two years from now, it may be obesity and diabetes.
Unless you continuously track the health promotion program and adjust your objectives as necessary, you could not be prepared to meet those new challenges.
Trap #3. Unrealistic expectations
Generally, it takes at least a year and a half for businesss to break even on the cost of a wellness program. As a rule of thumb, the average program cost per employee per month to the business is about $3 to $5.
If, after three years, you still aren’t seeing results, something went wrong. Currently, the benchmark Return On Investment after the third year of a wellness program is $4 to $5 saved for every dollar spent.
Just how can you manage the cost in the short-term? In many cases, employers pass the cost of the health promotion program on to the workers. for example, let’s say you want to roll out a health promotion program effective January 1 (or whatever your first day is of the new plan year).
You can roll that $3 to $5 per employee per month cost directly into the employee’s monthly share of their health care premium. That makes the wellness program a budget-neutral expense for your company.
But remember – You get what you pay for – both in time and money invested. The less guesswork that’s involved in the planning and execution, the better the chance for success.
