Posted by Company Wellness | Posted in Company Wellness | Posted on 26-01-2009
Introduction to Corporate Health Promotion Programs
Risky health behaviors by employees cost a company. Changing those behaviors can save the employer money and increase the employee’s productivity.
Because work gives an employee a stable environment and support system, Corporate Health Promotion Programs can have a great impact on lowering high-risk behaviors. This impact results in reduce health claims cost, less rates of absenteeism, and less short-term disability.
Corporate Health Promotion Programs may include:
Awareness Rasing Activities: Health and wellness newsletters, health topics covered in payroll stuffers, healthy emails.
Health Risk Assessment: Employee health screenings, health and wellness fairs, health rist assessments.
Educational Programs: Lunchtime wellness seminars, guest speakers at staff meetings.
Skill Building: Healthy cooking demostrations, activity challenges, CPR instruction opportunites, stress management classes, weight management classes.
Interventions: Massage, tobacco cessation, and skills to help you get the most out of your doctor visit.
Physical setting: Healthy items in the vending machines and cafeterias, clean air practices, ergonomics, bike racks, flex time, welllit stairways.
Assessment: Employee needs assessment, baseline Company Wellness Program evaluation measures, ongoing Company Wellness Program evaluation of overall effectiveness.
Why Provide Corporate Health Promotion Programs
The typical employer spends about $8,000 a year on an employee’s medical care. This includes health insurance, disability and worker’s compensation. As these costs climb, health insurance is expected to rise at least 10 percent per year.
A 1999 research study showed that organizations using Corporate Health Promotion Programs had a ROI from $1.49 – $13 in benefits per dollar spent. The amount depended on the nature of the Corporate Health Promotion Programs used. (S. Aldana, American Journal of Wellness, 2001; 15:296-320)
One research study showed that a “stop smoking” element to Corporate Health Promotion Programs may save between $404 -$40,829 per employee, depending on the age and sex of the employee.
The Corporate Health Promotion Programs at Traveler’s Company included a self-care book, a newsletter, single-topic brochures, and videotapes. The Corporate Health Promotion Programs saved the company $7.8 million in employee benefi t costs, decreased doctor visits, and it reduced rates of absenteeism by 1.2 days per employee per year. The estimated Corporate Health Promotion Programs ROI was $3.40 per dollar spent.
In 1998, the Health Enhancement Research Organization (HERO) reported a study of 46,026 employees from six large companies for three years. Workers with an inactive lifestyle had 10 percent higher costs; employees with depression had 70 percent higher costs.
Benefits of Corporate Health Promotion Programs
Improved Productivity – The Canada Life Assurance Company realized a 4 percent rise in productivity after creating an employee fitness program.
Improved Job Satisfaction – According to employee opinion surveys conducted by the Silverstone Group about thier Corporate Health Promotion Programs, employees’ morale improved, which helped support a more creative work environment.
Improved Recruitment & Retention – In the midst of a tight labor market, Corporate Health Promotion Programs could be a vital tool to draw new recruits.
Decreased Absenteeism – Canada Life Assurance Company’s rates of absenteeism dropped 42 percent among employees in the Corporate Health Promotion Programs.
Decreased Workers Comp & Disability – In one year, Boeing Company’s number of back injuries decreased by 34 percent. Six million dollars was saved by tracking injuries as they occurred.
Managed Health Care Costs – Golden, Colorado Adolf Coors Company’s Corporate Health Promotion Programs returned $6.19 for every dollar spent.

As a “wellness” chiropractor I can’t help but stress the importance of corporate wellness programs. With wellness talks you gain much more than a simple lecture. Your company or organization will have learned preventable measures about stress management, how to lower blood pressure and cholesterol, and the benefits of a healthy lifestyle.